Stop Losing Members After 3 Months
The gym loyalty platform designed to keep your members engaged and paying
Every feature designed to keep members engaged, attending, and paying.
Welcome back
Mike R.
Gold Member
650 XP to Platinum
Why Gym Members Really Quit
Understanding why members cancel is the first step to keeping them. Here are the patterns from peer-reviewed research.
Say membership feels "too expensive"
Admit they're not using it enough
Are moving or relocating
Lost motivation to keep going
Most cancellations are addressable
Cost perception, low usage, and lost motivation can all be addressed with the right engagement strategy. Rewards add perceived value. Gamification drives consistent usage. Streaks and challenges maintain motivation long after the "new year resolution" fades.
The $240K Problem
A 1,000-member gym can lose $240K/year to churn. Here's how we help address it.
Problem
Up to 50% of members quit within 6 months
Solution
Members earning rewards have more reasons to stay. Our system is designed to make the first 90 days stick.
Problem
Flat-rate members visit only ~4 times per month — paying 3× more per visit than a day pass would cost (DellaVigna & Malmendier, American Economic Review 2006).
Solution
Challenges and events give members real reasons to show up—and keep showing up.
Problem
Cost perception is a top reason members cancel
Solution
Rewards add perceived value without cutting your prices. Members feel they're getting more.
Up and running in hours — not months of setup
Three steps to transform your member retention
We Set Up Your Branded App
Share your logo and colors. We configure everything. Go live in hours, not weeks.
Members Start Earning
Every check-in, class, and challenge earns Vibes. Streaks build habits that stick.
Watch Retention Climb
Track engagement in your dashboard. See who's at risk. Act before they quit.
Powered by Octalysis FrameworkBuilt for Gym Owners Who Hate Churn
Every feature designed to keep members engaged, attending, and paying.
Fill More Classes, Reduce No-Shows
Flat-rate members visit only ~4 times per month on average — and end up paying 3× more per visit than necessary (DellaVigna & Malmendier, AER 2006). Exclusive events and challenges give members a reason to show up — and pay for premium experiences.
Create FOMO with Limited Badges
Limited-edition badges create emotional investment. Members who collect don't want to lose their progress—keeping them engaged longer.
Turn Visits into Habits
Instant rewards (protein shakes, guest passes) keep motivation high. Premium rewards (PT sessions, free months) drive long-term loyalty.
The Psychology Behind Better Retention
Streaks, levels, and XP tap into the same psychology that makes games compelling. Members who build streaks develop habits that keep them coming back.
Automate Check-Ins, Reward Attendance
QR codes automate check-ins and surprise members with bonus rewards. No staff needed—just scan and earn.
Leaderboards That Spark Rivalries
Members compete for weekly rankings. Top performers get recognized. The middle of the pack pushes harder to climb.
Your Logo, Zero Dev Cost
Your logo. Your colors. Your domain. Members see YOUR brand on every screen—building loyalty to you, not us.
Meet Members Where They Are
Mobile and web access for your members, real-time engagement dashboard for you. Members track rewards from any device, you track activity as it happens.
Secure & integrated
Enterprise-grade payment processing with Stripe & PayPal. Accept any payment method your members prefer.
Flat-rate members visit only ~4 times per month on average — and end up paying 3× more per visit than necessary (DellaVigna & Malmendier, AER 2006). Exclusive events and challenges give members a reason to show up — and pay for premium experiences.
And that's not all
Turn Members into Recruiters
Members who refer friends earn bonus Vibes. You get warm leads from trusted recommendations—your best marketing channel.
Know Who's About to Quit
See engagement scores, at-risk members, and retention trends. Act before they cancel.
Nudges That Actually Work
Automated reminders for streak protection, expiring rewards, and new challenges. Designed to drive consistent attendance.
Connects to Your Stack
Sync with your booking system, access control, and CRM. No double data entry.
What Research Shows
Lower Cancellation Risk
Members who regularly attend group classes or community activities have a 56% lower cancellation risk than gym-only users.
Source: The Retention People / Les MillsCritical Days
More than half of new members stop training within the first three months.
Source: Sperandei et al., U.S. National Library of Medicine (PMC) 2016At Risk
Estimated annual churn cost for a 1,000-member gym at $40/month average dues
Sources & studies
- DellaVigna & Malmendier (2006), "Paying Not to Go to the Gym", American Economic Review – flat-rate members visit the gym only ~4 times per month on average
- Sperandei et al. (2016), "Identifying groups at risk for 1-year membership termination", U.S. National Library of Medicine (PMC) – more than 50% of new members quit within the first three months
- The Retention People / Les Mills, TRP study on group exercise – members who attend group classes have a 56% lower cancellation risk
- Health & Fitness Association (HFA, formerly IHRSA), Member Retention Report – industry benchmark on member retention
Calculate Your Churn Cost
See how much member turnover is costing your gym
You're losing annually to churn
$120,000
per year
At 30% churn reduction, that would be
$36,000
per year
Modular, Transparent Pricing
Start free. Add modules as you grow. No hidden fees, no long-term contracts.
Starter
Start selling tickets with basic fan engagement
Monthly
Free forever
Includes
- Your own custom domain
- Full white-label branding
- Progressive web app
- Dedicated onboarding support
- Real-time analytics dashboard
- Free updates & new features
Growth
White-label branding, social features & add-on modules
Monthly
Add bundles: Engage, Retain, Grow
Includes
Everything from Starter, plus:
- Priority email support
Scale
The complete platform with all bundles included
Monthly
All bundles included — best value
Includes
Everything from Growth, plus:
- Premium tenant takeover inside the Movent fan app
- Gym software integrations
ADD-ON MODULES
Available on Growth, included in Scale. Add exactly the modules you need.
Engage
€79/mo
Full gamification: 25 levels, badges, challenges, leaderboards
Retain
€99/mo
Rewards engine, digital collectibles, avatar system, marketplace
Grow
€89/mo
Fan analytics pro, content & sponsoring, broadcasting, Dance2Earn
Movent margin: 3% (Starter) / 2% (Growth) / 1% (Scale) — on Scale, the fee starts making you money.
6% service fee (buyer-facing, covers payment processing) applies to all transactions: tickets, exclusive rewards, and digital collectibles. The fee is added to the buyer's price — organizers keep 100% of their set price. No fees on standard reward redemptions.
Enterprise
CUSTOMYour own native app. Your brand at OS level.
For gym chains and franchises that need their own native app under their own Apple/Google Developer accounts.
- Everything in Scale
- Your own iOS + Android native app under your Developer accounts
- Custom integrations (gym software, POS, CRM, access control)
- Priority SLA + dedicated onboarding
- Multi-location and franchise support
Quote
Custom
Unlimited members across all locations
How We Compare
| Feature | Our Platform | Perkville | Gym Software | Custom Build |
|---|---|---|---|---|
| White-label branding | ✓ All tiers | ✓ | ✗ | ✓ |
| Native iOS & Android apps under your own developer accounts | ✓ Enterprise tier | ✗ | ✗ | ✓ |
| Progressive web app | ✓ All tiers | ✗ | Varies | ✓ |
| Gamification & XP levels | ✓ | Limited | ✗ | Custom |
| Digital collectibles | ✓ | ✗ | ✗ | Custom |
| Event ticketing | ✓ | ✗ | ✗ | Custom |
| Secondary marketplace | ✓ | ✗ | ✗ | Custom |
| Analytics dashboard | ✓ Advanced | Basic | Varies | Custom |
Your Advantage
See how we stack up against the alternatives
vs. Generic Loyalty Apps
Your members see their brand, not yours
Live in the Movent
Fully white-labeled—your logo, your colors, your app
vs. Building In-House
6+ months development, ongoing maintenance costs
Live in the Movent
Launch in hours, we handle all the tech
vs. Status quo
Lose $240K+ annually to preventable churn.
Live in the Movent
Keep members engaged and paying — month after month.
Movent vs Perkville
See how deep gamification compares to basic loyalty points
Success Stories
Real results from gyms and fitness studios using our platform
Be an early adopter
We're partnering with forward-thinking gyms and studios to build the future of member engagement. Early partners get hands-on support and influence the product roadmap.
Your Members Are Leaving. Let's Fix That.
Proven loyalty technology, now for gyms. Up and running in hours — not months of setup.
